More than twenty years after making a lasting impression, the slogan “Les antibiotiques, c’est pas automatique” is back in a new campaign led by the Health Insurance Fund and launched on 8 November. “Les antibiotiques, c’est vraiment pas automatique”, is the new phrase being used, reviving the old, iconic slogan that has remained in the collective memory.
The aim of this awareness campaign is to remind people of the right habits, challenge common misconceptions and raise awareness of the consequences of antibiotic resistance, which makes certain infections more difficult to treat.
This campaign is based on three complementary strands:
- A media campaign across television, radio, the press and social media to change perceptions and remind people of the rules for the appropriate use of antibiotics: watch the video on Youtube
- Educational content, including videos aimed at parents of young children, to help them better understand the risks and adopt the right habits: watch the short on Youtube
- Resources for healthcare professionals, including tools and expert testimonials to support their practice: see the webpage
This campaign forms an integral part of World AMR Awareness Week (WAAW), which takes place from 18 to 24 November 2026, under the theme ‘One Health, One Action: Act Now to Prevent Antimicrobial Resistance (AMR)’.
It is worth noting that this week takes place every year, with the aim of raising awareness and encouraging collective action by governments, healthcare professionals, vets, farmers and the general public to preserve the effectiveness of antimicrobial medicines (antibiotics, antifungals, etc.) and combat antimicrobial resistance (AMR).